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The Perfect Search would consist of maximum marketing exposure of your skilled requirements utilizing all possible avenues on an ongoing l basis. This search would utilize a high search marketing page ranking to achieve the visibility necessary to mine top talent in the industry.
We as a society have never had more communication options and it has had a huge impact on how we search for jobs and how companies search for people. Consider these facts, there are currently are over 75,000 job boards in North America, thousands of databases, hundreds social networking sites plus millions of blogs and forums. The U.S department of labor statistics recently disclosed that 80% of all job seekers Google their job search! Therefore Google first page ranking of your corporate site is very desirable in attracting potential candidates. How well does your corporate site rank on Google for the keywords related to the position you want to fill?
- Job boards
- Public databases
- Effective referral programs
- Proprietary databases
- Traditional networking
- Exposure in online social networking sites
- Exposure in trade magazines
- Custom content web portals to attract specific candidates
- Google first page ranking for the positions you wish to fill,
- Ongoing SEO (search engine optimization) of your corporate site
- Regular blogging and forum participation
This is a costly process which requires a lot of time and money and unfortunately that still will not solve the problem. Any one company is always limited in its attractiveness to potential talent. This is due to their natural limitations with respect to what they can offer….only jobs at their company and usually for that one position. Compare that to Maizis & Miller who specialize in the staffing of diesel technicians and offer them the potential for ongoing enhancement to their employment opportunities at no charge. Some have referred to this as “No Brain-er” for the people we work with.
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